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Meeting Landlord Requirements to Lease a Restaurant

Written By: Robin Gagnon

Renting a restaurant location takes more than the first month’s rent as a security deposit.  Landlords want to secure their risk against default and they want to know who they are dealing with.  Regardless of whether there’s a charge for a listing, buyers must be prepared to present the following documents in order to qualify for the lease.

 

  • Personal Financial Statements
  • Tax Returns
  • Business Plan
  • Consent to Credit Check

 

Each of these elements allows the landlord to gauge how well you have paid your obligations in the past as a predictor of how you will pay the rent to them.  Initially, a credit check and your personal financial statement can be used to form a financial opinion.  Then the landlord will want to see two years of tax returns that substantiate the earnings on your financial statement.  They will also often request copies of account statements to verify any balances quoted on your financial statement.   The business plan is required to demonstrate the concept you will bring to their center and what they can expect as part of their tenant mix.

 

Business plans can range from the very complex to the simple.  Professionals will prepare these for a fee ranging from $450 to $1000.  You can also purchase online software.  Most operators should be able to put together their own business plan.  These are the common elements for a restaurant business plan and what each reader should learn from each section of the plan.  

 

I.              Restaurant Description and Vision

This section should include:

  • Mission statement (business purpose).
  • Company vision (statement about company growth).
  • Business goals and objectives.
  • Brief history of the business.
  • List of key company principals.

 

After reviewing this section the reader should know:

  • Who the business is and what it stands for.
  • Your perception of the company’s growth & potential.
  • Specific goals and objectives of the business.
  • Background information about the company.

II.            IIIII.  Definition of the Market

This section should:

  • Describe your business industry and outlook.
  • Define the critical needs of your perceived or existing market.
  • Identify your target market.
  • Provide a general profile of your targeted clients.
  • Describe what share of the market you currently have and/or anticipate.

 

After reviewing this section the reader should know:

  • Basic information about the industry you operate in and the customer needs you are fulfilling.
  • The scope and share of your business market, as well as who your target customers are.

III.            Description of Products and Services

This section should include your menu, the centerpiece of your products and services

IV.           Organization and Management

This section should:

  • Provide a description of how your company is organized as well as an organization chart, if available.
  • Describe the legal structure of your business (proprietorship, partnership, corporation, etc.).
  • Identify necessary or special licenses and/or permits your business operates with.

 

After reviewing this section the reader should know:

  • The legal form of ownership for your business.
  • Who the leaders are in your business as well as their roles.
  • The general flow of operations within the firm.

V.            Marketing and Sales Strategy

This section should:

  • Identify and describe your restaurant market – who your customers are and what the demand is for your cuisine.
  • Describe your channels of distribution i.e. dine in, delivery, take out
  • Explain your sales strategy, specific to pricing, promotion, products and place (4Ps).

After reviewing this section the reader should know:

  • Who your market is and how you will reach it.
  • How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively.

VI.           Financial Projections

This section should:

  • Accurately forecast three years of sales and expenses along with expected earnings.

By accurately presenting your complete financial picture as well as your business plan, you will be well on the way to acceptance by the landlord.

 

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